GITEX Technology Week 2018, which was held from 14-18 October at Dubai World Trade Centre, saw Absen LED technology deployed on the booths of two top global technology companies – Huawei and Etisalat – to highlight their innovations. The Etisalat booth in particular blew visitors away with its 3D robotic video walls, which added a completely new dimension to the content on display.
This striking display was employed to showcase Etisalat’s efforts towards the development of autonomous transportation and connected car technologies in UAE, which form an integral part of Dubai’s Autonomous Transportation Strategy.
The booth’s theme was focussed on ‘driving the digital future to empower societies’, which was built on the telecommunications provider’s vision to facilitate futuristic solutions and services that will have a fundamental impact on customers’ lives. To demonstrate the ‘future of mobility’, four moving LED walls featuring 1,464 Absen D3V modules were installed around the booth centre: one 11m x 2.5m master screen at the head of the stand, two 6m x 5m screens on the sides and one 2m x 2m screen at the back. Each module on the screen moves independently, creating a multi-sensory 3D video experience for the audience.
The combination of kinetic LED screens and 3D robotics is the perfect marriage of AV and AI (artificial intelligence) technology, fitting seamlessly into the show surroundings and displaying content in a highly creative and innovative way. The result was a high-impact visual performance that matched the showcase theme and vision of the Etisalat stand.
“GITEX is the largest and most renowned regional expo in the Middle East and we know it matters a lot for our partner and Etisalat,” said Jet Liu, the Absen sales manager involved in the visual design for Etisalat booth. “We have been in cooperation with each other for years and we are proud that we have their trust. After they shared with us their ideas at the end of last year, we started working towards an ideal custom LED solution. Meanwhile, we supported them with an Absen D3V demo so that they can test how the robots from different manufacturers work with our LED modules.”
Each LED module moves independently, creating multiple display surfaces. LED modules are mounted individually to the robotic arms to create the desired movement effect. For the solution to work, the flat cables connecting the modules and power boxes had to be extended behind the arms and the hub boards also had to be redesigned to create enough space.
The product used in this case is one of Absen’s most successful rental ranges, the DV series. Featuring innovative Sidelock design, the DV series supports curved designs of -7.5° to +10° for optimum flexibility. Engineered to deliver the best balance of visual performance, ease of use, robustness and budgets, Absen’s DV series boasts is lightweight, quick to install, easy to maintain and delivers ultra-solid performance.