PRG has expanded its Middle East operations into the State of Qatar. This strategic move builds on PRG’s successful delivery of events in the region, including the FIFA Fan Festival, World Aquatics Championships, and the AFC Asian Cup Opening Ceremony. With Qatar continuing to establish itself as a hub for international events, PRG sees the nation as a vital market for its continued regional growth. Since its expansion into Saudi Arabia in 2021, PRG Middle East has grown significantly and continues to invest in cutting-edge equipment, facilities, and talent. These investments have solidified PRG’s reputation as a trusted technical delivery…
Author: James Robertson
As events increasingly feature heavier rigging setups—particularly large LED screens—Cape Town-based Core Productions has taken a proactive step to enhance safety by investing in a CHAINMASTER CELLMASTER load cell monitoring solution, supplied by DWR Distribution. The new load monitoring system was immediately put to use mainly focused on rigging LED screens due to the weight implications that gets spread across points. For company owner Bernard Gramann, the investment provided both technical control and much-needed peace of mind. CELLMASTER, the wireless load cell monitoring solution from CHAINMASTER, delivers precise monitoring and logging for rigging installations. Core Production’s new gear comprises eight…
The Esports World Cup (EWC) AFT_r Concerts 2025 pushed the boundaries of live entertainment in the Middle East this summer, setting a new benchmark for what audiences in the region can expect from large-scale concert experiences. Boasting a diverse lineup of international superstars and regional talent at the 8,000 capacity ANB Arena in Riyadh, Saudi Arabia, concertgoers attended live performances across four weeks which stood out from the crowd thanks to the impactful visual display. Delivered by integrator Creative Technology Middle East (CTME) for entertainment company MDLBeast, the production combined cutting-edge LED technology, sophisticated media systems, and advanced lighting design…
Throughout September and into the first week of October 2025, 7Hertz has hosted: ‘The 1 SOUND Experience’ in Beirut, Lebanon — marking the very first stop of 1 SOUND’s listening sessions. The series will continue in the UAE, with Dubai set to experience 1 SOUND for the very first time towards the end of the year, introducing its vibrant audio scene to industry professionals across the Emirates. High above the bustling city, on a rooftop in the heart of Beirut, U.S.-made 1 SOUND loudspeakers were unveiled to the region in a series of private, invitation-only sessions. Handpicked guests — including…
MGG Productions has deployed its newly-acquired L-Acoustics K2 sound system at the Toyota Innibos Lowveld National Arts Festival, marking a significant milestone as the company celebrates its 25th anniversary year. The strategic investment in K2 technology represents MGG’s continued growth and positions them to take on increasingly important projects across diverse market sectors. Since its inception in 2004, Toyota Innibos has evolved into one of South Africa’s most significant cultural celebrations. This year’s 3-day festival welcomed 78,800 attendees across a 9,500 m² audience area, featuring eight theatre productions, ten music and lifestyle shows, and performances by over 35 of South…
Fohhn Audio has welcomed Griffiths Zachariah as the company’s new Sales & Business Development Manager for the Middle East and Africa (MEA) region. This strategic appointment strengthens Fohhn’s presence in one of the world’s most dynamic growth markets. Based in Dubai, Zachariah brings over 20 years of experience in the professional AV industry, including senior roles with international manufacturers and distributors. He has built an extensive network of more than 10,000 LinkedIn followers and possesses deep expertise in developing high-performance sales channels, driving market growth, and delivering complex audio projects from initial design to final commissioning. Speaking about his new…
Previously known as Phoenix Networks, the Bhopal-based company has officially transitioned to Phoenix Networks Global Pvt. Ltd., reflecting its growing footprint outside India. The new identity marks a forward-facing evolution catalysed by the company’s production support for the Kathmandu Music Festival in Nepal in late 2024. “The transformation to Phoenix Networks Global reflects more than a name change—it reflects our growing global footprint, fuelled by the overwhelming success of our services for the Kathmandu Music Festival,” explains Animesh Mishra, Founder Director of the company. “We’ve always believed in setting new benchmarks, and this rebranding aligns with our vision of offering…
Astera has partnered with Procom Middle East to become its exclusive distributor in the stage and events market for the GCC region. The partnership marks a strategic move to expand Astera’s footprint across the Middle East through Procom’s extensive AV and lighting distribution network. Procom’s market expertise, technical capability, and customer-first approach make it an ideal partner for Astera’s regional growth. “We are thrilled to be partnering with Procom Middle East to strengthen our presence in the GCC,” said Sebastian Bückle, Chief Sales Officer at Astera. “The team at Procom has the regional knowledge, technical expertise, and passion for lighting…
INFiLED has worked with logistics company, DP World to create a high-performance, energy efficient outdoor LED display for the company’s head office in Jebel Ali Port. DP World wanted to create an immersive welcome experience for VIP visitors and global partners. One that would reflect its brand personality, even before visitors had stepped into the building. DP World needed a big-screen, super-reliable LED display to bring their vision to life. To overcome potential issues such as the extreme temperature, excessive power consumption and hazards from dust and downpours, INFiLED modified and built an OREZ2.6-Plus display, selected from its small-pitch, high-contrast…
Johannesburg-based theatrical lighting rental specialist Splitbeam – part of the Gearhouse South Africa Group – has invested in new Robe ESPRITE Fresnels and Tetra2 moving lights to help service its busy, vibrant, and varied client base. The 48 ESPRITES were purchased with the HCF (High Colour Fidelity) LED engines installed and Splitbeam simultaneously bought the HP (High Power) TRANSFERABLE ENGINES to have handy for swapping these out according to the show’s requirements, together with a set of PC lenses to offer a choice of ESPRITE Fresnel or PC. The company is strongly ‘brand-agnostic’ explained managing director, Alistair Kilbee, so the…
Ovation has added the L-Acoustics L2 system to its inventory. Comprising L2 x12, L2D x4, and KS28 x32—supplied through its long-standing partner NMK Electronics—this latest investment cements Ovation’s position as one of the top L-Acoustics inventory holders in the region. Ovation launched its UAE dry hire business exactly 10 years ago, starting with a strong focus on video before expanding into lighting and audio. When it came time to upgrade their audio offering, they chose to invest in a brand that consistently featured on top-tier technical riders: L-Acoustics. Their inventory had already included 5XT, Syva, and Kara II, and with…
HH Audio has appointed Eddie Tan as its new HH Divisional Sales and Tech Support Manager for the APACMEA region from 1 July. Reporting to Ian Wright, Director of HH Audio, Tan will be responsible for the overall growth of HH within the APACMEA territory and will also provide our partners with technical support and product & systems training. Tan brings HH a wealth of knowledge and experience in both the commercial audio and professional audio/live sound, and has a proven track record in sales, technical support and after-sales. Tan also has extensive technical qualifications, which boost the standard of…
