Late changes, unclear ownership, and bespoke control setups are a familiar source of stress in live productions. As interaction becomes more central to event design, the way these systems are built matters more than ever. In this Q&A, 3 Monkeys’ Chief Technology Officer, Rudi Buchner, and Benjamin Bruns, Managing Director, Beckhoff Automation, reveal how a system-based approach is helping to protect both creative intent and delivery confidence in event production. Why are custom interactive systems often so temperamental once deployed? RB: Most custom interactive systems work fine in controlled conditions. That’s not the issue. The problems usually show up once the…
Author: Peter Iantorno
The live events sector in Saudi Arabia has evolved at a remarkable speed in recent years. Driven by the ambitions of the Kingdom’s Vision 2030 strategy and expanding cultural, tourism and entertainment sectors, the country is now hosting an increasing number of concerts, festivals, sporting events and public celebrations, many delivered at unprecedented scale. While this growth has positioned Saudi Arabia as one of the most dynamic emerging markets in the global events industry, it also introduces greater operational complexity. The challenge for organisers is not simply delivering memorable experiences but doing so while maintaining robust public safety standards in…
With the geopolitical situation in the Middle East remaining unpredictable, AVIXA has revised its plans for AV industry engagement in the region. InfoComm EDGE, originally scheduled for October 2026 at the Festival Arena in Dubai, will now take place October 27-28, 2027, at the same location. AVIXA will also host a highly curated, invitation-only EDGE Preview in Dubai, Q4 2026. Positioned as a focused working forum, EDGE Preview will bring together senior decision-makers and end users across key sectors—government and enterprise, leisure and entertainment, education, and retail—alongside AV industry stakeholders and international consultants. Through a collaborative, co-creation-led format, participants will…
Sennheiser has announced the return of the popular MD 9235 capsule for wireless handheld microphones. The move comes in response to repeated requests from touring professionals, who remained attached to the 9235 even after it was discontinued a few years ago. “When the MM 435 mic head and the MM 445 high-rejection head succeeded the MD 9235 in 2020, they quickly built their own fanbase,” explained Product Manager Sebastian Schmitz. “But we still had enquiries for the MD 9235 coming in, even after years had passed since its discontinuation. So we sat together with our development and manufacturing engineers and…
Auditoria delivered the audio systems for the debut concert of the UAE National Orchestra, staged at Emirates Palace Theatre in Abu Dhabi last month. Produced by Done + Dusted, the performance marked the orchestra’s first public appearance and a significant cultural moment for the UAE. Auditoria worked closely with Done + Dusted and the UAE National Orchestra to shape an audio approach that supported an immersive orchestral experience, alongside full multitrack recording and a broadcast-ready stereo mix prepared for immediate release. “This was a special moment,” stated Scott Willsallen, Auditoria’s CEO and Sound Designer. “It was an important performance for…
NMK Electronics, a Midwich group company, has announced its exclusive distribution partnership with lighting control solutions company, ChamSys – a member of the Chauvet Group. This strategic alliance expands NMK’s lighting portfolio, complementing its existing distribution of Chauvet Professional products. “ChamSys is a natural addition to our portfolio,” said Dino Drimakis, Director, Strategic Development, MESEA, NMK Electronics. “Our focus has always been on building a portfolio that enables our customers to design, deploy, and operate complete solutions with confidence. ChamSys strengthens that vision by adding world class lighting control to an already powerful lighting technology offering. This is about giving…
The Middle East has never lacked ambition. From record-breaking opening ceremonies to immersive mega-events and headline-grabbing international tours, the region has built a reputation for scale, speed and spectacle. When it commits to a vision, it delivers – and often does so better than anywhere else in the world. But as the live entertainment landscape here matures, a quieter and more important question is beginning to surface beneath the lights and laser beams: are we building an industry, or are we simply importing moments? After more than two decades producing theatre, live events and large-scale entertainment across the Middle East,…
The live events industry has always been fast paced, particularly here in the Middle East – we solve problems quickly and deliver under pressure. It’s one of the reasons I’ve always loved working in this industry. It rewards agility, resilience, and creativity. However, the industry is maturing. Speed alone is no longer enough. Structure, governance, and responsibility are becoming just as critical as technical delivery. After more than 20 years working across major events, production environments, and complex operational businesses in the region, I have seen first-hand how rapid growth can create both opportunity and risk. Over the past few…
The FIFA Arab Cup 2025 kick-off in style at Qatar’s Al Bayt Stadium, with more than 60,000 spectators treated to a spectacular and visually ambitious Opening Ceremony ahead of the first match on 1 December, 2025. Katara Studios engaged SILA SVETA to develop the full creative concept for the stage design and visual content, while Roland Greil produced the lighting design and Auditoria delivered the full stadium audio design. Inspired by ancient Arab legends, the 20-minute show explored the themes of unity, heritage and renewal through a narrative-driven cinematic experience that traced the creation, transformation and symbolic rebirth of the…
Since the 2022 FIFA World Cup, global attention has remained firmly fixed on Qatar’s emergence as a major sporting and entertainment destination. The Formula 1 Qatar Grand Prix is the latest showcase in that evolution, bringing an expanded live entertainment offering that saw the circuit transformed into a premier concert venue following the race. This year’s line-up included Seal, Cheb Khaled and Metallica, with Creative Technology Middle East (CTME) tasked with delivering the production infrastructure to support performances of this scale for an audience of over 30,000. Building on previous editions, CTME supplied both the equipment and the expertise required…
Taking place on 11 January, the 2026 Spanish Super Cup Final saw Barcelona claim a record 16th title over their bitter rivals, Real Madrid. Meanwhile off the pitch, the crowd at Jeddah’s King Abdullah Sports City Stadium became part of the spectacle, with 25,000 ENJOYGALAXY Apollo wireless pixel lights from ENJOY TECHNOLOGY installed seat-by-seat across an entire stand. “The client wanted the stands to function as a large-scale visual canvas that could support the Opening Ceremony, enhance the live football broadcast, and elevate key emotional moments such as goals and the trophy presentation,” recalled ENJOY TECHNOLOGY’s General Manager and co-owner,…
With legions of fans in all corners of the planet, wherever in the world Metallica and their loyal crew find themselves, one thing is for certain: they always put on a show that delivers the very best version of themselves. “This show is all about the band,” stated Show Designer, Dan Braun. “I work for a band that’s not like anything that existed before. So, each show also has to be different from what existed before. The goal is always to create a platform where they can go out, connect with the audience, and be the best Metallica they can…
