When it comes to incorporating cutting-edge technology into a live show, very few can even come close to Eric Prydz. As well as being one of the world’s most popular electronic music DJs, the pioneering producer is thoroughly committed to pushing the boundaries of what is possible in the live experience, employing bespoke, state-of-the-art 3D projection technology, coupled with dazzling lighting and lasers, to create his signature HOLO show. Following the artist’s appearance at Sónar, Barcelona, for the festival’s 30th anniversary in June 2023, Prydz once again linked up with the Sónar team, this time bringing HOLO to the Middle…
Author: Peter Iantorno
The recent news that Wynn Resorts has been granted the UAE’s first ever commercial gaming licence for an integrated resort on Al Marjan Island has catapulted Ras Al Khaimah into the global consciousness, with the northern emirate suddenly becoming a hotbed of international investment and development. Aiming to position Ras Al Khaimah as a premier events and entertainment destination, RAK Hospitality partnered with some of the world’s leading event organisers – Backbone International, TWOFIFTYK, and Tribe Company – to launch Seven Wonders: a series of seven events, with seven artists, set to take place over seven weekends in 2025, across…
Whenever a new Disney show is developed, elite levels of production are the minimum requirement, and in the case of Disney: The Magic Box – which launched in Buenos Aires, Argentina, before being re-imagined for South Africa ahead of its international tour – only the very best would do. “One of the remarkable features of our Magic Box, and one that always makes me proud is how we managed to assemble such a stellar team of talent from across continents,” commented Felipe Gamba, who conceived, co-wrote and produced the show. “While our glorious cast is entirely South African, and testament…
The Middle East is a region that d&b audiotechnik has had its eye on for quite some time, and in recent years the German manufacturer has stepped up its interest with a series of new strategic partnerships aimed at increasing its presence in the territory. With the foundations now firmly in place, the company has taken the logical next step by formally opening its new regional subsidiary, d&b audiotechnik Middle East, headquartered in Dubai. Heading up the operation is Brad Maiden, who joined the company as Vice President of Business Development and now assumes the role of General Manager with…
If you’ve been at enough concerts, conferences or corporate events in South Africa, Saudi Arabia or the UAE over the past couple of decades, there’s a decent chance that you’ll have found yourself inside an In2Structures venue. With a wide range of benefits, the company’s distinctive domes have become a popular choice for event producers and organisers all over the region, and now as the company celebrates its 20-year anniversary, the industry demand for its offering is showing no signs of slowing down. The origins of In2Structures can be traced back to long before it got its current moniker. Founded…
While most companies in the region would claim to be a great place to work, not many have the evidence to back it up. However, Encore UAE can legitimately claim this title, with the company once again achieving year-on-year engagement certification in the Great Place to Work survey for the third consecutive year. “This remarkable achievement is a testament to our unwavering dedication to creating a workplace where everyone can thrive, feel appreciated, listened to, and respected,” commented General Manager Martin Lubach. “It reflects everything we stand for as a business, especially in our local operations.” With Encore UAE scoring…
Ever since Saudi Arabia emerged as an international event-hosting nation, the subject of Nitaqat – or Saudisation – has been a hot topic among those with a vested interest in the development of the country. As easily the biggest driving force in the Saudi Arabian live events industry, it’s no surprise that MDLBEAST is once again at the forefront of the issue, with its recently launched BEAST ED initiative aiming to develop the next generation of Saudi events professionals. “We are determined and dedicated to the task of putting young Saudi talent into the right positions to take us forward,”…
While the drone show is still a relatively new development in the overall historical context of live events, the massive growth in popularity of the medium in recent years has seen it become de rigueur at major festivals, opening ceremonies and even corporate events all over the world – with the Middle East proving to be a particularly fertile breeding ground for the most advanced examples of the technology. So far, the most common form of drone show has been a large outdoor spectacle, with a massive fleet swarming to produce incredibly detailed and often animated images as well as…
Some people are destined to work in the industry, and in the case of NMK Electronics’ Costandino Drimakis, that couldn’t be truer. While his school friends were out at shopping malls, the beach, or playing football, a young Dino was busy learning his trade in the family business. “I grew up in this industry,” he began. “Being Greek, my parents made me do what Greek parents do, and that was work in the business from an early age. I started making coffees and doing filing, then progressed to handling a few small demos and sales. It felt like a very…
Robyn Isherwood and Amy Morris joined forces for the first time amid the pandemic, when the former booked the latter as one of the entertainment partners at the world’s first socially distanced festival, held at Gisburne Park in the UK. What followed was a meeting of minds – and, perhaps more crucially, energy levels – that resulted in the formation of a new shared company, Creative Events Collective (CEC), with the aim of elevating entertainment experiences worldwide. With Isherwood’s company Encore Lifestyle specialising in luxury events and Morris’s Pop Up Global known for providing top-level entertainment, the duo combined to…
In its 28 years in the business, Gallowglass has recruited and trained more than 15,000 live events industry personnel in the UK and around the world, and with its latest venture in Saudi Arabia, that figure is set to rise exponentially. The company has partnered with Saudi Government organisation Sawaeed to develop a comprehensive training programme aimed at enabling young Saudi nationals to participate in the country’s growth in the events industry. “The future of events in Saudi Arabia is poised for significant transformation, driven by the country’s ambitious Vision 2030, which aims to diversify the economy away from oil…
What are some of the key features of the Axient Digital PSM? Axient Digital PSM delivers a rich blend of technologies that combine to provide the most comprehensive and scalable in-ear monitoring system ever made. Some of its key features include superior performance and digital RF, exceptional audio quality with digital inputs, management and remote control with ShowLink and Shure’s Wireless Workbench software, flexible and scalable with wide-tuning transmitters and receivers, and four powerful and future-proof transmission modes, including WMAS capabilities. With this extraordinary combination of features, Axient Digital PSM elevates flexibility, scalability and reliability to unprecedented levels and allows…
