Barco has provided projection technology for a ground-breaking new immersive art centre in Dubai. Located in The Dubai Mall, Infinity des Lumières will allow visitors to discover a novel approach to experiencing art.
The first set of digital immersive shows, starting in 2021, will focus on the masterpieces of coveted artists including Van Gogh, Japanese artists such as Hokusai and Kuniyoshi, as well as the contemporary artist and moviemaker, Thomas Vanz.
With an area of 2,700 sq m and 3,300 sq m screen surface (walls and floor), the art centre will be powered by 130 of Barco’s cutting-edge projectors, including 119 G60-W10s as well as additional F70-W8 and F80-Q12 projectors.
Created by Infinity Art and Culturespaces Digital, the art centre will follow the same outline as Culturespaces’ prestigious Atelier des Lumières in Paris, displaying inspiring, multi-layered virtual exhibitions and fascinating immersive content.
“Dubai has transformed significantly over the past decade and is at the forefront of the global transformational era. That is why the image quality, detailed rendition of the artwork, and impeccable immersiveness were critical in our technology selection,” commented Infinity des Lumières Director, Catherine Oriol. “We are delighted to have Barco as our technology partners to help provide a superior visitor experience at the centre.”
Infinity des Lumières builds on the success of previous Culturespaces projects with Barco projectors in Paris, Les Baux-de-Provence and Bordeaux. The projectors at Infinity des Lumières have an even more challenging operational schedule, because they will need to deliver engaging and accurate content from 10am to midnight, seven days a week.
“We are glad to contribute to Infinity des Lumières’ goals of attracting new audiences for art through cutting-edge digital technology,” commented Erdem Soyal, Barco Vice President Middle East and Africa. “Infinity des Lumières is the first immersive art project of this size in the Middle East, and we are looking forward to see our projectors in operation.”