Media Interactive Agency, under the artistic direction of Cynthia Chbat Mounir, contacted GDL to turn the presentation of the new model from car manufacturer, Infiniti, into a show.
Under the Art Director’s supervision, Production Director Mirco Resta and Lighting Designer Emiliano Morgia sought the best possible venue to present the car. They looked for a place that would meet the customer’s specifications regarding logistics, and stage and lighting equipment, and found an ideal venue at Studio City.
They chose a completely soundproofed, 50ft high-room, which perfectly met the customer’s special request: to put together impressive scenery, lights and video projections.
Both Clay Paky’s classic lights and their most innovative models helped Morgia in developing his lighting design. Morgia reported that he used “the old and always prestigious Alpha Profile 1200’s for their colour temperature characteristics” to create front lighting and back lighting in the area used for the dance performances and corporate presentations.
He illuminated the ceiling, supporting structures and trusses installed in the room with magenta in mind, Infiniti’s only corporate colour, and played with the range of shades the Mythos can produce.
Thanks to their infinite visual effects capabilities, Mythos units were used in beam mode, together with Sharpy’s, to create a forest of dense, well-defined beams of light. Their special optical units keep the light beams in focus over their entire length.
He noted that the lighting design also looked very attractive on television: “I knew a few television channels would be filming the presentation. All I had to do was change the light intensity and calibrate the equipment to ensure perfect television lighting conditions, without compromising the industrial look of the scenery.”
He concluded: “It is always a great joy to work with GDL in Dubai both for its high class team, led by Davide Bombardier (Technical Manager), and the quality of the lights they have in their stock (virtually all made by Clay Paky). GDL stands out not only as an excellent video service company, but also as one of the most prestigious lighting service companies in the Persian Gulf.”