As Saudi Arabia celebrated its 89th National Day, Laservision was commissioned to bring its world record-setting projection-mapping expertise and technologies to the celebrations in Riyadh.
Tasked with illuminating the 40-storey Samba Financial Group Headquarters in the heart of the city’s Financial Plaza, Laservision produced a stunning 7,000 sq-metre projection show that beamed onto the distinctive tower.
Despite the unique aesthetic of the architecture and the all-glass surface providing a challenging canvas, Laservision called upon its four decades of entertainment innovation to provide a solution that resulted in a bold, bright and clear image that shone across the city.
Since opening its MENA offices in 2016, Laservision has seen excellent growth and demand for its creative services and entertainment technologies around the GCC – especially in Saudi Arabia. “The demand created from the implementation of Vision 2030 has been very positive for us,” commented the company’s CEO, Shannon Brooks. “We are excited to continue creating world-class tourist attractions, special events and celebrations, as well as unique and artistic modern experiences around the Kingdom of Saudi Arabia. As they continue to diversify and invest in their tourism economy, we look forward to providing our innovative entertainment solutions.”