Optimal Audio Appoints Audiosure as SA Distributor

Optimal Audio, part of the Focusrite Group, has appointed Audiosure as its sole distributor for South Africa.

Providing control, amplification, and loudspeakers for small to medium-sized commercial installations, with a focus on supporting multi-zoned venues, the recently launched UK manufacturer aims to deliver simple-to-install, high quality sound systems that can be easily operated by anyone, not just engineers.

Audiosure, part of the First Technology group of companies, has been operating in the South African market for more than 20 years and represents a portfolio of top international audio, lighting, and AV brands. Headquartered in Johannesburg, the company also has branches in Cape Town, Durban and Bloemfontein.

“We are pleased and proud to have been appointed as Optimal Audio’s sole distributor in Southern Africa,” commented Greg Payne, Sales Director of Audiosure. “We’ve been seeking a commercial audio brand for some time that combines ease of installation and operation without compromising on quality. In our view, Optimal Audio represents exactly that, and will occupy a very important space in our brand portfolio. Audiosure is excited by the prospect of introducing such a brilliantly conceived package at such an affordable price. We’re confident that Optimal Audio will gain market-share quickly.”

Dom Harter, Managing Director at Optimal Audio, added: “We’re delighted to be partnering with Audiosure in South Africa. Greg, Alison and their team have built a strong reputation based upon a thorough understanding of the products they represent, as well as vast experience of the South African market. The company’s dealer network includes audio integrators who have confidence in Audiosure’s system design and product selection – something which we believe will quickly help to establish Optimal Audio as a leading player in South Africa’s growing commercial audio sector.”