Production Resource Group (PRG), has invested in assets and personnel at its operation in Saudi Arabia following the group’s strongest performing year in the region, Peter McCann, CEO for PRG in the Middle East has announced.
Located in the Riyadh Industrial Zone, the 40,000 sqft facility is equipped with high-end assets and resources in video, audio, lighting, rigging and staging technologies.
Tom Van Hemelryck, Co-President EMEA & APAC said, “We are delighted to see our ongoing work with live event producers in Saudi Arabia evolve further and at such pace”, adding, ”This investment is instrumental in guaranteeing that our global clients will have access to world-class expertise and technology when working with PRG across Saudi Arabia and the rest of the Middle East.”
PRG’s Managing Director for the Saudi Operation, Bruce Mac Lean, commented, “Current client demand and the increasing market opportunities across GCC territories is exciting. Over the last five years we have seen rapid growth within the event and entertainment sector in Saudi Arabia, featuring both local and international artists and an increase in world-class events. We’ve enjoyed great success in the region to-date and our mission now is to ensure we can service the increasing customer requirement at good pace and efficiently, whilst also developing the next generation of technical expertise within the local talent pool.”