PRG was appointed by Pico to deliver the engineering of 2,000 customised LED tiles for the UK Pavilion at Expo 2020 Dubai.
A mesmerising cone-shaped structure, the UK Pavilion boasts a 25m-high circular façade integrated into the wooden sculpture, which was created by world-renowned designer Es Devlin. The UK Pavilion uses an advanced AI learning algorithm developed in collaboration with Google Arts & Culture, which allows visitors to add their word to a continuously changing Collective Message from humanity to the universe displayed on the LED modules.
The LED tiles were supplied by PRG’s Projects team, sourcing the bespoke LED technology via PRG China as well as the custom designed immersive audio system, designed by Polyphonia. The technology package was then installed by PRG in Dubai.
“This is one of the most remarkable projects that I have been involved with in my whole career,” said Frederic Opsomer, General Manager, PRG Projects. “I have known Es for many years, and we have collaborated on several projects together. She is an amazing Designer, and this project reinforces her already stellar reputation. This breath-taking design of evermoving poetry, displayed digitally and integrated to illuminate the façade of the UK Pavilion was a beautiful challenge for us at PRG, and we are very proud to collaborate with her on this journey of innovation.”
The UK Pavilion is a truly global collaboration; designed in close partnership with Avantgarde, supported by structural engineer Atelier One and supported and executed by Pico International, delivered by the entire PRG global network and finally executed on site by the dedicated PRG Dubai team.
Gavin Short, Senior Technical Project Manager for PRG in Dubai, said: “The UK Pavilion is an exceptional and unmissable part of the overall Expo experience, located in the Opportunity District and is clearly a space that will inspire visitors to the site.”