The Saudi General Sporting Administration (GSA) commissioned the inaugural Saudi Ad Diriya E Prix Festival celebration, featuring three nights of concerts running alongside the Formula E track and eVillage offering. This was a multiple first-time event – in that it was Saudi Arabia’s first large outdoor multi-day concert, and more so. The GSA and higher Saudi authorities were determined to provide a concert spectacle with a mixed audience and full cultural content.
Photos: TESS
