Owned and managed by Live Nation, Wireless Festival is widely known as Europe’s biggest celebration of urban music and pop culture, with its annual London event featuring exclusive performances from the world’s biggest stars across hip-hop, rap, R&B, grime, and dance. With its well-established UK festival drawing in sell-out crowds year after year, and Live Nation’s continued growth in the Middle East, it was only a matter of time before the entertainment giant opted to launch the IP in the region.
Sure enough, late last year, it was announced that the inaugural Wireless Festival Middle East would take place in March 2023. Held at Yas Island’s Etihad Park – home to some of the city’s biggest shows – Wireless Festival’s Middle East debut featured a star-studded line up including the likes of Central Cee, M.I.A., Wegz, Black Sherif and a blockbuster headline set from US rap sensation, Travis Scott.
TPMEA was on-site in Abu Dhabi and there was a palpable sense of expectation in the air even as gates to the festival opened around midday and the sea of expectant music fans – many of whom were clad in Travis Scott merch – made their way towards the barrier more than 10 hours before the American rapper was due to take the stage.
Photos: Ob Panakal, Live Nation Middle East